Its easy to imagine an email footer is just a necessary evil.
But email footer are very important to a business for a number of reasons, not least:-
● a further chance to showcase your brand
● an opportunity to advertise any insurances and tech security solutions in place relevant to your customers
● a means of communicating and registrations or regulatory statuses held
● it is a sign of good corporate governance.
Footers ought not to be too long but never imagine nobody will read them.
Some prospective customers, partners, and funders, for example, will be interested to see the message they convey about the business as part of their investigations.
And there is a recent legal development that can make email footer content invaluable within the context of a dispute.
Namely, that written undertakings given over social media like WhatsApp or Facebook and emails, even given informally and for example signing off by only a first name, can create the same legal obligations as if they were contained in a formally prepared and executed written contract, meaning even a junior member of staff could feasibly bind a business to onerous responsibilities inadvertently by the wrong choice of words.
For these reasons, footers ought if at all possible to be standard and automated across the business group, and use of social media policies across a business should be clear and form part of a critical ongoing training initiative.
If you can relate to the contents of this post and would like the further value of our extensive expertise in this area, please reach out to us in confidence via our "Contact" page.
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