Business websites ought to be accessible to all for the purpose of both encouraging inclusivity and ensuring that potentially valuable markets are capitalised on.
If a potential customer cannot access information relevant to a service or product owing to foreseeable lack of relevant site functionality, then this is an opportunity lost.
Initiatives to thus improve website accessibility to the Deaf, Blind, hard of hearing and visually impaired communities might include a combination of the following:-
● increased subtitled video content
● simplified keyboard navigation processes
● an optimised and more intuitive search engine empowered by voice recognition
● incorporation of screen reader and dictation capability
● images to be accompanied by text-alter nature descriptions
● access to screen and post reader facilities
● closed captioning and text transcripts
● braille display conversion tools
● accessible font usage adaptable to users' browser settings
● greater use of and direction to widely used social media sites easily accessible on mobile units
● creation of relevant content and language, avoiding the use of colloquialisms, slang, or unclear jargon
● a dedicated, live "HelpDesk" facility to resolve any issues in real time as they arise, with relevant specialists on hand to assist.
If you can relate to the contents of this post, are considering raising funds and would like the value of our extensive network expertise in this area, please reach out to us in confidence via our "Contact" page or at connect@stresstips4u.com
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